Kose launches Spawake

Japanese Company 'Kose Corporation', founded in the year 1946, is one of the largest cosmetic & beauty company in Japan. 'Kose' entered the Indian Market with a new skincare brand 'Spawake', launched on the 10th of April at Hyatt Regency New Delhi. 

I was invited to attend the launch of 'Spawake' brand of Kose Corporation with many other bloggers from the Indibogger community. Dinner was served post the launch event. 

Let us now read further about 'Spawake' and the Food adventure. 

The Event --

All bloggers gathered outside the ballroom for registrations, sipped tea/coffee, introduced themselves and waited for the event to begin. We had no clues, just that Kose is a Japanese Company. The curiosity to find out more, kept us all waiting.

As soon as we entered the ballroom we were seated at tables reserved for bloggers. The event began with some fun games as part of an introductory session. And soon, the top management of Kose was introduced on stage. Each of these officials greeted us 'The Japenese way.'

Mr. Takashi Nomura, Director & CEO of Kose Corporation India Pvt Ltd., commenting on the Indian strategy said, "KOSÉ has always stood up for ‘Wisdom and Beauty for people and the earth’ and the decision to enter India is just an extension of that philosophy. We are extremely delighted in having the opportunity to bring spa like indulgence at home. Spawake is an expression of KOSÉ commitment to bring sea deep beauty to every Indian woman and we look forward to receiving tremendous response."

Kose officials

 Spawake, is a skincare cosmetic brand independently developed by KOSE. Its based on the concept of refreshing and revitalizing the skin for a fresh, after spa glow. The target market is for women in their 20's and 30's living particularly in the capital, Delhi. The products contain extracts of Japanese Kelp and sea salt which are marine cosmetic ingredients. They protect ones skin from UV rays, drying and the harmful effects caused by the environment and stress.

KOSE appointed Bollywood Actress - Aditi Rao Hydari as its Brand Ambassador. Speaking on the association with the brand she said , "It’s a privilege to be associated with KOSÉ and to be launching Spawake in the country. The products define a winning combination for me, fusing traditional techniques with advanced Japanese skin care technology. Using natural ingredients from the sea, these products are perfect for urban women with a busy schedule. Japanese women are admired world over for their skin and hair and it’s exciting to be a part of a brand that aims at bringing some best kept beauty secrets, known for centuries in Japan, to Indian women."

Aditi Rao Hydari
The event came to an end with a underwater themed dance performance. Because the ingredients are sea-salt, the performance depicted the theme, beautifully! Do watch..

Food Adventure --

There were stations of Snacks (Fish Amritsari, Murg Malai Tikka & Kesari Paneer Tikka) and Alcohol at the back of our tables. One could easily get up, walk to the appetizer station, grab a bite and return to their respective seats. There were no serves to serve appetizers during the presentation, which was a good idea.

Dinner was served a little late as after the launch, everyone wanted pictures with the Bollywood Star. Aditi Rao looked very pretty! Pictures with other friends, group photographs etc were being clicked.

I was now waiting for the ballroom to open the other room for Food. Honestly, there were imaginary bubbles popping in my head asking "whats for dinner?" (winks)

The dinner layout was simple. There were sections of Salad, Soup, Indian, Chinese, Italian, Mediterranean and Desserts.

The Salad station had three varieties -- Caeser salad Live, Beetroot & Goat cheese and Apple - Pear Salad.

Soup -- Murgh Yakhini Shorba & Vegetables hot n sour.

Each kitchen in the hotel had a fixed menu to present for dinner. I started with Salad - Soup - Italian - Mediterranean - Desserts.

The Dessert station had a huge variety. They served Tiramisu, Mille Fulli, Creme Brule, Strawberry Cheesecake, Tile wali Kulfi, Jalegi Rabri, Moong dal Halwa and Fresh Cut Fruits.

Caeser Salad

Italian Section

Chinese Section

Indian Section
Tile wali Kulfi & Creme Brule


Strawberry Cheese Cake

Overall, a fantastic evening spent with Bloggers. We all went home carrying KOSE's gift hamper. Thank you KOSE for such an amazing evening. Wish you the Best! :-)
My special Thanks to Mr. Pulkit Malhotra who gave me the tour to all the food sections at the venue and introduced the Chef, who was friendly and helpful. Thank You!